Mind CDP

Customer profiles with detailed, real-time
data from every part of the business.

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Secure customer profiles
Comprehensive player profiles provide every member of the team with the information they need and guidance how best to serve and reward each customer.
Mind will provide information about player gaming, visitation, transactions, trends, preferences, risks, reinvestment and marketing.  
Role-based security
You decide what information each role can view including dimensions such as the data type, property and time period. Fine-grained permissions are applied everywhere customer data can be viewed, so information is available on a need-to-know basis.
Customer contact details are stored securely in your data platform instead of your hosts’ mobile phones and black books.  
Data pipelines
Every part of the Mind platform delivers real-time detailed data to compile a comprehensive customer profile.  
We capture more data points than traditional casino systems and Mind understands each individual customer and tests how different types of marketing affect their behaviour.

Live customer metrics

Hundreds of metrics are updated in real time as transactions and sessions are posted.

Mind powers an array of customer service, marketing and compliance workflows, which are orchestrated in line with your policies.

Frictionless onboarding and comprehensive KYC

Self-service registration
The Portal, puts your customer in the driving seat to create a fully verified, marketing-ready app user.
Our flexible onboarding process enables you to integrate digital ID verification, document upload, screening, photo capture and liveness checks in a slick and impressive user experience.
In-property
In property, Mind offers document scanning and device activation to ensure a fully verified customer identity.
KYC Level
Your policies will automatically manage a KYC level which reflects the types and validity of the methods used to identify the customer.  The KYC level can be used as an attribute in other policies to sufficinet ensure valid ID is in place for the relevant customer behaviour or transactions.
Critical, warning and deprecated patterns surfaced before they become production fires.

Enterprise customer data platform

Mind’s customer profile receives detailed, real-time data fom every part of the business.  

The same data pipelines that serve the Mind applications are available for external integrations, so if you would like to consume detailed transactional data or aggregated metrics, you can hook directly into our message broker.  

We receive all types of transactional data from external systems such as your online gaming platform and POS/PMS, so our data platform will provide an enterprise-level view of your customers.

Clear customer profiles drive personalized service

Mind provides intuitive, interactive visualizations that present the important information in a clear an actionable way.  We will work with you to adapt our visualizations and models to suit your precise requirements.

Key information wherever you are

Mind provides the important information to your team on any device so you can take service to the customer.

Customer profile layouts to suit each role

Dashboards for each role provide insights that help your team provide personalized service.

Visualize segments and target groups

Mind will also provide visualizations for groups of customers which enable you to understand patterns and optimize marketing to each segment.

Questions?

We’re glad you asked.

How will Mind help reduce reception queues?

Mind provides a fast-track entry system so customers and staff can automatically check in using cards, mobile apps or biometrics.  Mind will manage whether a visit is permitted and supervisors will be able to clearly see every check in and any important notifications.  Mind can be integrated any type of access gate to streamline the entry process.

How can the Mind customer data platform help me segment my customer base and prepare audiences for my marketing campaigns?

Mind is constantly calculating and aggregating every metric you could imagine. All this data is available for use in data-driven and AI-orchestrated segmentation. Mind CDP collects, unifies and enriches customer/player data, then creates audiences for your marketing.

Segmentation can be performed using many dimensions including value, gaming behaviour, visitation, motivation, marketing responsiveness, risk and reinvestment.  We can incorporate hundreds of metrics and events to power rule-based and model-driven segmentation.

By helping you predict future customer value and segmenting the customer base, Mind will provide the platform to measure the impact of every type of marketing initiative.

Mind will help you to uncover key insights which will help you to tailor your customer service and marketing to each segment.  

For analysts who require more flexible speed-of-thought analytics, adapters are available so you can connect your preferred visualisation tools and external customer data solutions.

Make Mind the brain behind your business

Increase revenue, manage risk and drive efficiency

Try Mind now
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